DEEPESHSHARMA

I spent initial years of my career designing for people who were physically standing in a room — figuring out where their eyes would land first, what made them stop walking, what made a product feel worth touching. Titan, Lenskart, The Body Shop. Unorganized general trade market to modern retail floors across India.

Then I moved the same questions to a screen. Turns out the eye doesn't really care whether the canvas is a shop window or a dashboard. It's still asking: what matters most here, and why should I trust it.

My latest work involves a publishing platform with four kinds of users whose requirements are distinct and often conflicting—authors submitting their research articles, editors managing progress queues, reviewers assessing submissions, and publishers monitoring analytics.

To formalize my decade of experience, I've returned to the classroom for a PG Diploma in Interaction Design at IDC, IIT Bombay. I partly wanted to put proper vocabulary to the things I've been doing, and partly because I don't think learning should stop just because the job title got better.

One of my favorite photos, captured at the Godavari River in Rajahmundry. Under the oppressive summer heat, a man makes his way across the river through sheer patience and years of skill.

Outside of work, I produce(I prompt, AI produces ;) Indian classical instrumental music — meditation tracks, morning ragas, the occasional Hinglish song that has nothing to do with UX at all. I can't fully explain why.